For Hemi Persaud, we created content spanning both his real estate and property management services. Our approach mixed day-in-the-life content that gives followers a behind-the-scenes look at his work, funny videos that grab attention and boost shareability, and educational content covering topics like renting to family and property management FAQs. This variety helped Hemi build a social presence that feels authentic while still showcasing his expertise in both sides of his business.